How to use high-test data to fuel B2B sales and boost CRM performance

One common denominator among both start-ups and Fortune 1000 companies is the struggle to maintain accurate, up-to-date contact information in their Sales Force Automation (SFA) systems. Early-stage organizations are still struggling to build a database of valid contacts within their target markets, while larger firms typically have to filter through a sea of older records-often cluttered with incomplete, invalid contact information-in order to coordinate an outbound sales campaign

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